Skip to main content

Your internet browser is out of date and not supported by this website. For the best viewing experience on wool.com, please update your browser to one of the options below.

AWEX EMI 1135 +1
Micron 17 1683 +1
Micron 18 1504 +3
Micron 19 1392 +4
Micron 20 1345 +14
Micron 21 1307 -1
Micron 22 1305 -1
Micron 23 1268 -2
Micron 25 699 +10
Micron 26 505 -
Micron 28 357 +7
Micron 30 325 -5
Micron 32 282 -6
MCar 722 -16

Persistence of wool marketing

Episode 134 - July 9, 2020

What’s around the corner for wool marketing? In an altered reality, hear about the roles that commuting, Amazon, Prada and online shopping will play in marketing Australian wool.

AWI’s GM of Marketing Communications Laura Armstrong takes us past the doom and gloom to better days ahead.