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AWEX EMI 1197 -2
Micron 17 1662 +4
Micron 18 1597 +5
Micron 19 1516 -13
Micron 20 1440 -17
Micron 21 1412 -16
Micron 22 1390n -
Micron 25 782 -
Micron 26 645 +21
Micron 28 445 +2
Micron 30 393 +11
Micron 32 335 -
Micron 16.5 1708 +16
MCar 669 +24

In the Shops Landing Page

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Discover a special preview of some of the wool products available from Australian brands this season. Selected brands appear in the most recent edition of Beyond the Bale, with discounts available exclusively for Australian woolgrowers on selected products.

AUTUMN/WINTER 2025

Apparel

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Muralgarra

Crop Top
$110

Muralgarra’s one-shoulder crop top combines relaxed style with breathability and comfort. Made in Perth, WA, from 100% superfine Merino wool with a 170gsm fabric. The double over finish will keep you warmer on those chilly days and also cool in summer.

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TheMerinoPolo

Merino Wool Polo
$76

Australian Merino wool crafted into high quality polo shirts and T-shirts for leisure, work or play. Super soft, machine washable, stylish, odour resistant and affordable. There are discounts for multiple purchases, with logos being embroider or heat transferred on request.

*Sitewide discount code - Woolmark
*Discount Expiry - 20/01/26

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CABLE

Victoria Merino Cardigan
$399

It all started with a cardigan. The hero of Cable’s new Heritage 365 collection, the Victoria Merino Cardigan is crafted from 100% Australian Woolmark certified Merino wool. This longline, mid-weight knit features cable stitch detailing and a detachable belt and is available in Pebble and Navy colourway

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David Lawrence

Luisa Felted
Wool Coat, $359

This black felted 100% Australian Merino wool jacket, that is also Woolmark certified, creates a warm-wearing layer that will carry you through this upcoming cooler season. Cinching in at the waist with a self-tie fabric belt, the coat fastens with a wrap-front closure to show off further detail in a gold button at the lapel.

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Sportscraft

Baby Cable Sweater
$199.99

Stay cosy and chic with the Baby Cable Sweater, crafted from Woolmarkcertified extra-fine Merino wool. Featuring an intricate cable knit pattern, a classic crew neckline and ribbed trims. This fully fashioned design offers a timeless, regularfit silhouette. Pair it with high-waisted jeans for an effortlessly stylish and laid-back look.

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Woolerina

Relax Crew Neck Pullover
$189

This very popular style has been carefully designed to work as both a jumper style over other layers or as a looser alternative to our other women’s tops. This style features a slightly wider crew neck and shaped hemline which is slightly longer at the back. Sizing on this style is Small, Medium and Large

* Discount code applies to Relax Crew Neck Pullover – BTB1025
* Discount expiry – 30 April 2025

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RB Sellars Rural Outfitters

Amalia Cable Jumper
$119.95

The Amalia cable knit jumper is made from 100% Merino wool, with ribbed cuff and waistband. The Amalia cable knit jumper is new to our Autumn/Winter collection.

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Woolgrower Owned Brand

Echidna Kids

Textured Blanket

Our pure Merino baby blankets are crafted from Australian 100% natural fibres, grown on our Meredith farm. Unlike synthetic options, our wool products absorb up to 35% of their weight before feeling wet, regulate temperature and are resistant to odour, mould and mildew. These qualities make then an ideal choice for babies, ensuring comfort and durability. Naturally Grown to be Naturally Worn.

* Discount code for all blankets – BB15 
* Discount expiry – 31 August 2025

Interiors & Accessories

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Woolstar

Woolstar Eco Winter Quilt
$239 – $499

Sleep like never before with our Eco Winter Weight Wool Quilt. This quilt is proudly Australian Made, soft, smooth, comfortable, easy to care and of course eco friendly. Our Eco range is made with Australian wool, Woolmark certified and Oeko-tex Standard 100 certified and traceable to the farm. Made with no harmful chemicals and naturally hypoallergenic to suit allergy sufferers.

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EMU Australia

Platinum Slim Darling
$159.95

EMU Australia started out with a simple idea, that nature is the best inventor and we’re just following her lead. We draw inspiration from our home, the Australian life and landscape, incorporating natural and sustainable materials like sheepskin and Merino wool into our creations. The Platinum Slim Darling is crafted using waterresistant Australian sheepskin and handcrafted in Australia with meticulous attention to detail, designed to withstand the test of time.

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Helen Kaminski

Augustine Hat
$550

This season, we introduce Augustine, a wide-brim rancher-style fedora with a stylish, flat upturn brim. Crafted from Woolmark certified, traceable, Australian pure Merino wool from Barunah Plains. The Augustine is hand finished in Spain, ensuring exceptional quality in every stitch.

IN THE SHOPS ARCHIVE

Featuring every issue from 2016 to present, the In the Shops archive is the perfect place to find inspiration for your next wool purchase. Please note certain discount codes and products from older editions may no longer be available. 

VIEW THE ARCHIVE

DISCLAIMER

  1. AWI is pleased to showcase a selection of quality wool and wool-rich products on behalf of some of Australia’s most iconic brands. All product descriptions have been provided by the brand. Please contact the brand directly for general enquiries about these specific products and discounts and refer to the companies’ websites for all details on products, purchase and delivery.
  2. In The Shops discounts are offered exclusively to Australian woolgrowers.
  3. While all products featured contain pure new wool or are wool blend, only those with the Woolmark symbol are Woolmark Certified.

The Woolmark and Woolmark Blend logos are certification marks in many countries.