Australian Wool Innovation
Welcome to Australian Wool Innovation, an innovation hub for the woolgrowers of Australia
Beyond the Bale – Spring 2026 edition out now
Beyond the Bale magazine provides you with the latest information from AWI, the research and development (R&D) and marketing organisation for the Australian wool industry. Access the latest quarterly edition here and keep up to date on the activities of AWI.
Bryan Fry selected as AWI CEO
Australian Wool Innovation has announced Bryan Fry will be the next Chief Executive Officer, effective 9th March 2026.
New Sheep Producer Intentions Survey
The latest Sheep Producer Intentions survey is now live. Conducted on behalf of Australian Wool Innovation and Meat & Livestock Australia, the survey runs three times a year. Information collected through these surveys are highly valued and all sheep producers are encouraged to participate.
Fuel and Fertiliser Update
All of us living in rural and regional areas have been impacted by the increased cost of fuel and fertiliser, plus the challenge of getting enough supply.
Bushfire Resources
Bushfire events need to be planned for and carefully managed to support the sustainability of woolgrowing enterprises, the industry and the environment. AWI provides a range of bushfire preparation, response and recovery resources to support woolgrowers before, during and after bushfire events.
New AWI Chairman and Three Directors Elected to Board
Australian Wool Innovation (AWI) has a new Chairman, South Australian grower and businessman George Millington.
AWI Annual Report 2025 – 2026
AWI's 2025/26 Annual Report contains a report of AWI's activities and outcomes for the year ended June 2026.
Recording available now! AWI Webinar: AWI MLP Project Update
Catch up on the AWI Merino Lifetime Productivity project and hear an update on all of the outcomes we currently know.
AWI Annual Operating Plan 2025 – 2026
The AWI Annual Operating Plan (AOP) sets out the company's strategic priorities and investment focus for the year ahead. It reflects AWI’s commitment to delivering value to Australian woolgrowers by strengthening the industry’s resilience, supporting sustainable growth, and responding to evolving global opportunities and challenges
AWI Strategic Plan 2025 – 2028
The Strategic Plan for 2025 – 2028 is guided by feedback from our major stakeholders directly and also through the Wool Industry Consultative Panel (WICP) and the Wool Consultation Group (WCG). The purpose of the Plan is to outline AWI's key investment priorities in research, development, and marketing for the three years from 1 July 2025.
Drought Resources
Dry seasonal conditions need to be planned for, and carefully managed for the sustainability of woolgrowing enterprises, the industry and the environment. AWI has a range of drought planning, management and recovery resources available for woolgrowers going into, enduring and recovering from drought.
The Broader View – for non-Merino woolgrowers
This AWI publication for non-Merino woolgrowers includes an update from AWI CEO John Roberts and a summary of AWI on-farm R&D and extension activities that benefit non-Merino woolgrowers
In the Shops - Spring/Summer 2025/26
AWI has compiled this special preview of some wool products that will be available from Australian brands this season. Discount offers are available on selected products, exclusively for Australian woolgrowers.
Recording available now! AWI webinar: Why stay in wool sheep?
Catch up on the Webinar: ‘Why stay in wool sheep?’ presented by John Francis. The webinar discussed the detail John’s analysis of the profitability of wool-growing enterprises, Why stay in wool sheep?
AWI working for woolgrowers
As the industry’s research, development and marketing company AWI’s sole mission is to help woolgrowers whether it is driving more demand for wool to shearer training and cutting-edge research into Bioharvesting.
Get Involved in AWI Research
Are you interested in industry research and consultation? Do you want to get the most out of your levy dollars? Would you like early access and input to R&D? Learn how you can get involved in AWI projects and be at the forefront of cutting-edge research.
Wear Wool, Not Fossil Fuel
Every 25 minutes, an Olympic-sized pool of oil is used to make synthetic clothing. Choosing natural fibres, such as wool, offers solutions to reducing fashion's impact. Always check the label to change the way you shop.
Market Intelligence
Australian Wool Innovation provides various information services to its partners and woolgrowers. By undertaking a broad review of the global market for wool and competitor fibres, we are able to provide wool production forecasting, retail and trade market reports, consumer insights and trend monitoring, along with fibre market research.
Microns
Eastern Market Indicator (EMI)
AWI News
The latest media releases from Australian Wool Innovation
EVENTS
Join AWI events, webinars, workshops and training courses.
About AWI
AWI is a not-for-profit enterprise that conducts research, development and marketing along the worldwide supply chain for Australian wool on behalf of about 80,000 woolgrowers that principally fund the company.
Our mission is to make strategically targeted investments to enhance the profitability, international competitiveness and sustainability of the Australian wool industry. To do this, we invests along the global supply chain for Australian wool to deliver outcomes that benefit Australian woolgrowers
PODCAST
AWI acknowledges the Traditional Custodians of the lands on which we work. We recognise their history, culture, connection to land and water.
