Current Issue
ISSUE 102 / March 2025
On-farm articles in this edition include: Shearing rams; preparing low worm-risk paddocks; guardian dogs. Off-farm articles in this edition include: Wear Wool, Not Waste eco marketing campaign; Marketing campaign in China; Marketing campaign in US with Saks... and much more.
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ON-FARM
Featured
AWI working for woolgrowers
AWI CEO John Roberts provides readers with an overview of how AWI is undertaking R&D and marketing to address some of the key issues faced by Australian woolgrowers.
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ON-FARM
Featured
Shearing rams – what to consider
As part of its partnership with AWI, The Livestock Collective recently held a webinar on preparing for shearing. Considerations about shearing rams was one of several topics discussed. Kojonup-based veterinarian Dr Michylla Seal of Genstock (pictured above) was one of the guests on the webinar – and here we provide a Q&A summary about what she said on the topic.
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ON-FARM
Featured
Preparing low worm-risk paddocks
Preparing low worm-risk paddocks to prevent sheep from becoming heavily infected with worms is a key strategy in effective and profitable worm control.
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ON-FARM
Featured
Guardian dogs help protect the flock at Glenorie
The Crook-King family at Morven in south west Queensland has been successfully using guardian dogs as part of a multi-pronged strategy to reduce predator attacks on its flock, although the first few years were a massive learning curve for the family.
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ON-FARM
Featured
The best time to combat rabbits is now
Best practice rabbit control should involve a sequence of multiple control methods which, in southern Australia, is best carried out in late summer-autumn, prior to their breeding. Land managers should not view the rabbit haemorrhagic disease virus (RHDV) biocide as a ‘silver bullet’.
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OFF-FARM
Featured
Wear Wool, Not Waste campaign success
Woolmark’s powerful Wear Wool, Not Waste eco marketing campaign has wrapped up with more than 68 million views of the campaign film, almost double its target of 36 million views.
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OFF-FARM
Featured
Massive consumer marketing campaign in China
Woolmark’s autumn/winter marketing campaign in China last year highlighted the eco-credentials of Merino wool to consumers and helped leading brands increase the sales of their wool products.
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OFF-FARM
Featured
Saks campaign generates 124% increase in wool sales
Building on the success of two previous joint marketing campaigns with Saks in North America, Woolmark recently ran another campaign with the premier ecommerce platform for luxury fashion, resulting in a 124% increase in wool purchases (compared to the previous six-week period).
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OFF-FARM
Featured
Market intelligence report
Here we look at changes in the production volumes of Australian wool and where those changes are most pronounced, China’s dominance as an export destination of Australian wool, and we take a special look at India.
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OFF-FARM
Featured
Use the NWD to attract the highest price
All woolgrowers are being urged to complete the National Wool Declaration (NWD), as wool sold as Not Declared usually receives a discount. The NWD provides transparency to buyers and the whole supply chain and helps woolgrowers earn Premiums and/or avoid Discounts for their wool.
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IN THIS ISSUE
Australian Wool Innovation's quarterly Beyond the Bale magazine is published to ensure wool levy payers are:
- kept up-to-date on AWI activities
- made aware of marketing initiatives and activities to increase the demand for Australian wool
- provided with information on new products and practices to improve on-farm productivity and profitability – in areas such as pastures and grazing, sheep health, genetic technologies to breed more productive sheep, and shearing.
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Past issues
Past editions of Beyond the Bale are available below.
