Current Issue
ISSUE 101 / December 2024
On-farm articles in this edition include: Optimising your flock’s reproductive performance; Reasons to stay in wool sheep; New guide to saltbush; Students educated about sheep management. Off-farm articles in this edition include: Wear Wool, Not Waste eco marketing campaign; Campaign for Wool; Retailer training... and much more.
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ON-FARM
Featured
AWI working for woolgrowers
AWI CEO John Roberts provides readers with an overview of how AWI is undertaking R&D and marketing to address some of the key issues faced by Australian woolgrowers.
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ON-FARM
Featured
New report provides reasons to stay in wool
According to a recent analysis of livestock enterprise profitability, specialist wool enterprises have delivered similar or superior profits compared to other livestock enterprise types over a five-year period, and changing enterprises is unlikely to deliver higher profitability for producers.
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ON-FARM
Featured
Unlocking the potential of eID
A new AWI and MLA co-funded project will raise awareness amongst sheep and wool producers of the opportunities for using electronic identification (eID) to increase their productivity, with the aim to increase adoption of precision sheep management techniques.
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ON-FARM
Featured
Optimising Merino ewe survival at lambing
To help optimise Merino ewe survival around the time leading up to and after lambing (the periparturient period), a new AWI co-funded project is investigating the pattern of Merino ewe periparturient mortality on-farm and will trial practical intervention strategies to reduce it.
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ON-FARM
Featured
Students learn about sheep management
Students from schools in every state of Australia this year gained practical hands-on sheep management experience by looking after teams of Merino wethers as part of state-based School Merino Wether Challenges.
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OFF-FARM
Featured
‘Wear Wool, Not Waste’ marketing campaign
In September, Woolmark launched a powerful second chapter of its eco marketing campaign, highlighting to consumers that clothes made from synthetic fibres remain in the environment, damaging the planet, long after they have been discarded. The campaign urges consumers to consider the fibre composition of a clothing product – and choose wool – when they are thinking of making a purchase.
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OFF-FARM
Featured
Campaign for Wool promotion in the UK
The Campaign for Wool’s annual Wool Month in the UK returned this year during October to promote the natural and sustainable benefits of the fibre and to encourage consumers to ‘Check It’s Wool’ when they are purchasing products.
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OFF-FARM
Featured
Training retail staff increases wool sales
Woolmark works with brands and retailers to help educate their staff about wool. The training builds their knowledge and confidence to invest in wool product lines, and also helps the shop floor staff advise customers more effectively which increases wool purchases.
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IN THIS ISSUE
Australian Wool Innovation's quarterly Beyond the Bale magazine is published to ensure wool levy payers are:
- kept up-to-date on AWI activities
- made aware of marketing initiatives and activities to increase the demand for Australian wool
- provided with information on new products and practices to improve on-farm productivity and profitability – in areas such as pastures and grazing, sheep health, genetic technologies to breed more productive sheep, and shearing.
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Past issues
Past editions of Beyond the Bale are available below.
