Get connected online with AWI
AWI offers a range of online choices for Australian woolgrowers and other stakeholders to access the latest information about AWI activities.
Wool.com website
Wool.com is designed specifically for Australian woolgrowers seeking information from AWI on lifting their productivity. The website covers the full range of on-farm topics and has a strong focus on market intelligence and on-farm tools. You can also access industry news and corporate publications such as the AWI Annual Report and Beyond the Bale. The Wool.com website received 341,345 visits during the 2023/24 financial year.
Visit www.wool.com to view the website.
AWI e-newsletters
AWI produces several free e-newsletters:
- Wool Market Weekly Report, including weekly price movements and commentary
- Woolgrowers’ e-newsletter (monthly)
- Beyond the Bale e-newsletter (quarterly)
Visit www.wool.com/subscribe for your free subscription.
AWI social media channels
- Facebook: 12,003 followers
- Instagram: 7,539 followers
- X: 8,060 followers
- LinkedIn: 4,917 followers
- YouTube: 4,229 followers
AWI Extension Networks
AWI Extension Networks are present in each wool-growing state. They aim to increase the long-term productivity and profitability of producers. All woolgrowers are encouraged to get involved. All six AWI Extension Networks have their own website and social media channels.
Visit www.wool.com/networks to connect with the AWI Extension Network in your state.
The Yarn podcast
AWI’s The Yarn podcast is the wool industry’s No.1 podcast. On The Yarn, you can learn more about AWI’s projects from the people at the cutting edge of R&D and marketing. Each episode is about 20 minutes in length and averages about 1,000 downloads.
The Yarn can be listened to at www.wool.com/podcast, Spotify and Apple Podcasts.
Woolmark digital and social channels
AWI subsidiary Woolmark also has a range of digital channels including the Woolmark.com website, e-newsletters (visit www.woolmark.com/subscribe for your free subscription) and social media channels (Facebook, Instagram, LinkedIn, YouTube and TikTok) through which woolgrowers and other stakeholders can view the company’s marketing, off-farm R&D and education initiatives.
AWI resources for dry seasonal conditions
PHOTO: Jamesbowyer.
With some parts of the country experiencing particularly dry seasonal conditions, AWI reminds woolgrowers that it provides a range of resources to help them plan and carefully manage their enterprises during dry conditions, including:
Publications
- Feeding and managing sheep in dry times
- Managing fodder prices for droughts
- Managing sheep in drought lots
- Which sheep do I keep?
- Drought feeding and management of sheep (Agriculture Victoria)
- Releasing sheep from containment feeding.
Decision support tools
- Cost of production calculator
- LifetimeWool feed budget tables
- Feed On Offer library.
These and other AWI and external resources for dry times are available on the AWI website. AWI also provides a range of information at www.wool.com/bushfires to help woolgrowers with bushfire preparation and recovery.
More information: www.wool.com/drought
This article appeared in the Autumn 2025 edition of AWI’s Beyond the Bale magazine that was published in March 2025. Reproduction of the article is encouraged.
