Elanco delivers value beyond the drum
When you purchase a quality animal health solution from Elanco, you are getting far more than the contents of the drum. You are getting the full resources of one of the world’s largest animal health companies.
ADVERTISING FEATURE
Established in 1954, Elanco is a global leader in the research, development and commercialisation of products that improve the health and well-being of food and companion animals.
Some of its well-known brands used in the sheep and wool industry include CLiK™ Extra, Extinosad™ Pour-On, Viper™ Pour-On and Zolvix™ Plus. Many of these products are manufactured locally to world-class standards to ensure quality, uniformity, traceability and optimal performance.
Elanco employs more than 100 staff in Australia, including 20 regionally-based territory managers, strategic account managers and technical consultants. They include Senior Territory Manager, Will King, who has more than eight years’ experience as an animal health advisor.
Based in Mangoplah, NSW, his region encompasses southern Riverina and northern Victoria. Equal parts animal health advisor, staff trainer, business manager and company ambassador, his role demands up to 100 nights away from home and 75,000 km of travel every year.
Elanco Territory Manager, Will King.
Will makes hundreds of on-farm and in-store visits every year, as well as participating in dozens of livestock shows, sales, field days and industry events. “Put simply, my job is to make sure livestock producers get the most from their investment in quality animal health solutions from Elanco,” he says.
“Sure, you can save a few cents per head by using a cheaper product, but you are missing out on a range of value-added services that can help you to get the best outcome.
“That starts with providing regular training for all reseller staff to make sure producers are getting the best advice when they are in-store. We also spend a lot of time on-farm discussing strategic animal health programs and best practice guidelines with producers, contractors and farm staff.
“We’ll show them how to apply the product correctly and safely and ensure that their applicator is properly maintained – and then we do the first race with them to make sure everything is working properly.”
Will also conducts up to 80 worm egg count, drench efficacy and drench resistance tests each year. “The amount of drench resistance out there is really quite staggering, and you’d never know if you don’t test,” he says.
“Some drenches, even triples, are delivering way below 98% or even 95% efficacy, which means some producers have limited drench options. I really like the diagnostics side of the business.
“Any territory manager can say, ‘Here’s what you should be using’. For me, it’s far more satisfying to be able to say, ‘Here’s the results of an objective test that shows exactly what’s going on’.
“Elanco is fortunate to have a lot of great brands, so often the best solution is an Elanco product but there are times when it’s not and we’re happy to recommend accordingly.”
Will also works with Elanco’s technical consultants to follow up any time a producer experiences an outcome that was less than expected when using an Elanco product. “Elanco stands behind the integrity of our products and will always investigate any concerns for the betterment of both parties. With Elanco, you get value beyond the price of the drum,” he says.
This advertising feature appeared in the Autumn 2025 edition of AWI’s Beyond the Bale magazine that was published in March 2025.
