AWI Industry Relations Officers: Here to help
Meet the four AWI Industry Relations Officers that operate in Australia’s largest wool-growing states. They each manage AWI’s on the ground relationships and engagement with woolgrowers and wool industry networks in their state. You can contact them if you want to share your thoughts or need some input regarding wool-related activities and events in your state.
New South Wales
Kristen Frost
Based near Crookwell, Kristen commenced in the role in April 2023. Kristen grew up in Crookwell and has been around sheep and wool her whole life. She is a woolgrower and a partner in a Merino Stud. Kristen also has a background in rural and agricultural communications, and was previously National Sheep and Wool Writer at Fairfax Agricultural Media.
kristen.frost@wool.com
0427 393 601
Victoria
Holly Byrne
Based near Bendigo, Holly commenced in the role in July 2023. Holly grew up on her family's sheep and cropping property near Axedale, where her family still farms. She undertook a wool-classing certificate during her final years at school, starting her career in wool with a short stint in a bulk wool handling facility before then continuing a decade long career working in shearing sheds across central Victoria and Southern NSW.
holly.byrne@wool.com
0459 326 091
South Australia
Shannon Donoghue
Based in Jamestown, Shannon commenced in the role in April 2023. Shannon grew up on a sheep farm at Naracoorte. She went straight into the sheds after finishing school and has a background in wool classing and wool handling training with SCAA Shearer Woolhandler Training Inc. Shannon was a finalist in last year’s national wool handling championship and is also the Secretary of the Sheep & Wool sub-committee of the Jamestown Show.
shannon.donoghue@wool.com
0459 293 919
Western Australia
Tennille Norrish
Based in Kojonup, Tennille commenced in the role in May 2024. Tennille and her husband operate a Merino enterprise at Kojonup, WA. She is passionate about wool, the people who produce it, the people who work with it and the whole pipeline thereafter.
tennille.norrish@wool.com
0474 875 222
This article appeared in the Autumn 2025 edition of AWI’s Beyond the Bale magazine that was published in March 2025. Reproduction of the article is encouraged.
