Current Issue
ISSUE 85 / December 2020
Feel Merino Marketing Campaign
Articles in this edition include: Blowfly insecticide resistance: research results and advice; SafeSheds: Shearing shed safety program launched; AWI sheep classing workshops; AWI’s ‘Feel Merino’ marketing campaign in the US; AWI’s e-commerce campaign in China yields results; Merino wool revolutionises the run commute; Wool’s eco-credentials sparkle; Market intelligence report; Be part of the digital revolution with WoolQ... and much more.
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Australian Wool Innovation's quarterly Beyond the Bale magazine is published to ensure wool levy payers are:
- kept up-to-date on AWI activities
- made aware of marketing initiatives and activities to increase the demand for Australian wool
- provided with information on new products and practices to improve on-farm productivity and profitability – in areas such as pastures and grazing, sheep health, genetic technologies to breed more productive sheep, and shearing.
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