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Beyond
thebale
Beyond the Bale is Australian Wool Innovation’s quarterly magazine for AWI shareholders, other wool levy payers and wool industry stakeholders.
Current Issue
ISSUE 85 / December 2020
Feel Merino Marketing Campaign
Articles in this edition include: Blowfly insecticide resistance: research results and advice; SafeSheds: Shearing shed safety program launched; AWI sheep classing workshops; AWI’s ‘Feel Merino’ marketing campaign in the US; AWI’s e-commerce campaign in China yields results; Merino wool revolutionises the run commute; Wool’s eco-credentials sparkle; Market intelligence report; Be part of the digital revolution with WoolQ... and much more.
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Australian Wool Innovation's quarterly Beyond the Bale magazine is published to ensure wool levy payers are:
- kept up-to-date on AWI activities
- made aware of marketing initiatives and activities to increase the demand for Australian wool
- provided with information on new products and practices to improve on-farm productivity and profitability – in areas such as pastures and grazing, sheep health, genetic technologies to breed more productive sheep, and shearing.
Subscribe here to receive each new edition of the magazine free via email.
If you wish to advertise in Beyond the Bale, refer to the advertising rate card.