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Beyond
thebale

Beyond the Bale is Australian Wool Innovation’s quarterly magazine for AWI shareholders, other wool levy payers and wool industry stakeholders.

SUBSCRIBE HERE TO RECEIVE EACH NEW EDITION OF THE MAGAZINE FREE VIA EMAIL.

Current Issue

ISSUE 91 / June 2022

Attracting and retaining shearers and wool handlers

Articles in this edition include: Attracting and retaining shearers and wool handlers; New workshop to ‘SimpliFly’ woolgrowers’ flystrike management; Protect your rams’ fertility and flock from bruce-o; What might genetic evaluation look like a generation from now?; Sportscraft’s new traceable wool collection launched; Campaign for Wool film explains: ‘Why wool matters’; Japan marketing initiatives increase demand for wool; Market intelligence report: prices, shipping and production; Market insights: Is ‘nearshoring’ the new post-COVID norm?... and much more.

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ON-FARM
Featured

FMD international outbreaks a warning for Australia

Australia has a robust strategy to minimise the potential trade impacts on the sheep and wool industries if an emergency animal disease (EAD) was to occur in this country. However, the outbreaks of foot and mouth disease (FMD) in sheep in South Africa, and the outbreak of FMD in cattle last month in Indonesia, are a timely warning for Australian livestock producers to ensure their own farm biosecurity measures are optimised.
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ON-FARM
Featured

AWI smart tags for remote detection of predation and disease

A three-year project co-funded by AWI has highlighted the enormous potential of on-animal sensors, including the AWI smart tag, to (1) indicate the presence of wild dogs around sheep and (2) detect the early incidence of health issues in sheep. The ultimate potential and benefit will be when real-time alerts are able to be generated to enable woolgrowers to intervene.
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OFF-FARM
Featured

Merino swim shorts make a splash across the world

For the first time, iconic French swimwear brand Vilebrequin has incorporated Merino wool into its range, launching a set of three Merino wool swim shorts ready for the northern hemisphere summer, in partnership with The Woolmark Company.
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OFF-FARM
Featured

Sportscraft’s new traceable wool collection

Australian fashion and lifestyle brand Sportscraft partnered with AWI’s marketing arm, The Woolmark Company, to create and launch a 70-piece collection of traceable Australian Merino wool garments that champion the eco-credentials of the fibre and its journey from land to garment.
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IN THIS ISSUE

Australian Wool Innovation's quarterly Beyond the Bale magazine is published to ensure wool levy payers are:
  • kept up-to-date on AWI activities
  • made aware of marketing initiatives and activities to increase the demand for Australian wool
  • provided with information on new products and practices to improve on-farm productivity and profitability – in areas such as pastures and grazing, sheep health, genetic technologies to breed more productive sheep, and shearing.

Subscribe here to receive each new edition of the magazine free via email.

If you wish to advertise in Beyond the Bale, refer to the advertising rate card.