Current Issue
ISSUE 92 / September 2022
Novel approach to minimise catch and drag
Articles in this edition include: Wool harvesting careers highlighted in video campaign; Resources available to get prepared for flystrike season; Merino Lifetime Productivity project insights; Aussie wool promoted in new Aussie campaign; New eco marketing campaign: ‘Wear Wool, Not Fossil Fuel’; The Wool Lab sourcing guide helps build demand for wool; Market intelligence report: Australian wool production; Market insights: Is the fast fashion lobby running out of fuel?; Use the NWD so your wool attracts the highest price... and much more.
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ON-FARM
Featured
Be prepared for Flystrike season
Heavier than normal winter rains across many of Australia’s sheep regions herald a potentially bad flystrike season. Early prevention of flystrike is key to minimising animal welfare and economic threats, so now is the time to implement your annual flystrike management plan. The resources from AWI’s Flystrike Extension Program can help you.
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ON-FARM
Featured
Wool harvesting careers highlighted in video campaign
To encourage young people to join or further their careers in the wool harvesting industry, a series of three short videos has been released that showcase the wide range of rewarding and exciting careers available in the industry.
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OFF-FARM
Featured
Aussie wool promoted in new Aussie campaign
AWI’s marketing arm The Woolmark Company last month launched a campaign reminding Aussies that the world’s best Merino wool is produced in Australia – and urged them to support their wool industry and shop for Australian wool products.
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OFF-FARM
Featured
DECJUBA’s locally made Aussie wool knitwear
Australian women’s clothing brand DECJUBA has partnered with ABMT, a fabric and garment manufacturer based in Melbourne, to create a 100% Merino wool collection of Woolmark-certified garments.
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IN THIS ISSUE
Australian Wool Innovation's quarterly Beyond the Bale magazine is published to ensure wool levy payers are:
- kept up-to-date on AWI activities
- made aware of marketing initiatives and activities to increase the demand for Australian wool
- provided with information on new products and practices to improve on-farm productivity and profitability – in areas such as pastures and grazing, sheep health, genetic technologies to breed more productive sheep, and shearing.
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