Current Issue
ISSUE 94 / March 2023
Rewarding careers in the wool industry
Articles in this edition include: Rewarding careers in the wool industry; Wet season worm woes continue; Wool price risk management course for woolgrowers; Woolgrower case study: finding value in wool data; Merino takes to the racetrack with Nissan’s Formula E team; Building the demand for wool in sports and outdoor; Online retail partnerships: Japan, China, USA and Europe; Market insights: Formalwear revival born in the USA; Sustainability spotlight: biodiversity on brands’ agendas; Use the NWD so your wool attracts the highest price... and much more.
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ON-FARM
Featured
Wool careers promoted in AgDay webinar
Young people from across the country tuned in to an AWI webinar in November to hear from six inspirational young people about their careers in the wool industry.
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ON-FARM
Featured
Future female leaders in wool harvesting
Young women are now not only commonplace in shearing sheds, but the girls are also showing that by using best practice techniques they can more than match the boys.
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OFF-FARM
Featured
The future of motorsports
Merino wool takes to the track with Nissan’s Formula E Team
To showcase Merino wool as a sustainable and high-performance fibre, AWI subsidiary The Woolmark Company has teamed up with Nissan to create wool-rich apparel for its Formula E racing team. The initiative aims to build demand for Merino wool in motorsports and other performance activities, as well as with sports fans across the world.
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OFF-FARM
Featured
Volvo Cars’ new Woolmark-certified interiors
Since it was founded in 1927, Volvo has grown to be one of the most respected car brands in the world with sales now in more than 100 countries. Last year, Volvo Cars introduced Woolmark-certified wool blend fabric into several of its models.
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IN THIS ISSUE
Australian Wool Innovation's quarterly Beyond the Bale magazine is published to ensure wool levy payers are:
- kept up-to-date on AWI activities
- made aware of marketing initiatives and activities to increase the demand for Australian wool
- provided with information on new products and practices to improve on-farm productivity and profitability – in areas such as pastures and grazing, sheep health, genetic technologies to breed more productive sheep, and shearing.
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