Current Issue
ISSUE 97 / December 2023
Articles in this edition include: Young ambassadors promote wool harvesting; AWI’s Shearing Shed Design provides “remarkable” transformation; Merino Lifetime Productivity (MLP) project proving is value; Benetton’s ‘Never-ending wool’ partnership with Woolmark; Fashion designer Saul Nash’s journey with wool; Increase in woolmark licensees during past 5 years; Market intelligence report: wool production and prices; Market insights: Ongoing trend in Japan for Made to Measure... and much more.
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ON-FARM
Featured
AWI Working for Woolgrowers
AWI CEO John Roberts provides readers with an overview of how AWI is undertaking R&D and marketing to address some of the key issues faced by Australian woolgrowers.
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ON-FARM
Featured
Ambassadors promote wool harvesting
In another AWI initiative to attract and retain wool harvesting staff, a new Wool Ambassadors Program has been rolled out in all states across the country. The young shearing and wool handling ambassadors are tasked with promoting the wool harvesting industry at school and college workshops, shearing competitions and in the media.
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ON-FARM
Featured
Efficient, productive and green at Nareen
Based near Coleraine in the rolling redgum country of western Victoria, Nareen Station Pty Ltd is a family-owned business that invests in efficiently producing fine Merino wool from healthy, productive sheep, while building and protecting the natural resources of the landscape.
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ON-FARM
Featured
MLP project proving its value
While the data collection and analytical phase of the Merino Lifetime Productivity (MLP) project is ongoing, the project has already provided substantial benefits to the Merino industry. For example, it has facilitated further research initiatives, improved genetic evaluation systems, provided early insights through project analysis, and encouraged positive social and practice changes.
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OFF-FARM
Featured
Benetton’s 50-year Woolmark partnership
Fashion giant Benetton has launched more than 1.5 million, Woolmark-certified, 100% Merino wool knitwear garments in its Autumn/Winter 2023/24 collection. The knitwear was launched alongside a marketing campaign that commemorates a half century partnership between Benetton and The Woolmark Company and the enduring legacy of Merino wool.
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OFF-FARM
Featured
Designer Saul Nash’s journey with wool
Since winning the 2022 International Woolmark Prize, UK fashion designer Saul Nash has continued to embrace Merino wool, exemplified by his latest wool-rich collection launched in October this year.
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OFF-FARM
Featured
Woolmark brand backs quality wool products
When AWI acquired The Woolmark Company in 2007, AWI became the owner of the Woolmark brand. During the past five years, there has been an increase in the number of brand and retailer Woolmark licensees. By providing quality assurance to more customers, the Woolmark Licensing Program is helping to support and increase the demand for wool.
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OFF-FARM
Featured
Market Intelligence Report
In contrast to what had been forecast, compared to last year there has actually been an increase in the volume of Australian wool produced so far this season.
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OFF-FARM
Featured
Ongoing trend in Japan for made to measure
AWI Global Strategic Advisor Peter Ackroyd reports on healthy demand in the men’s and women’s made to measure market in Japan. Mr Ackroyd is a former President of the International Wool Textile Organisation and is Chief Operating Officer of the Campaign for Wool.
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IN THIS ISSUE
Australian Wool Innovation's quarterly Beyond the Bale magazine is published to ensure wool levy payers are:
- kept up-to-date on AWI activities
- made aware of marketing initiatives and activities to increase the demand for Australian wool
- provided with information on new products and practices to improve on-farm productivity and profitability – in areas such as pastures and grazing, sheep health, genetic technologies to breed more productive sheep, and shearing.
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Past issues
Past issues of Beyond the Bale are available via the links below.
