Readers' Photos!
Have you got any interesting photos that you’d like to share with other readers of Beyond the Bale?
If so, please email the image and a brief description to the editor of Beyond the Bale Richard Smith at richard.smith@wool.com, or you can tag us #beyondthebale on Instagram.
If you email or tag a photo that gets published in Readers’ Photos, you’ll receive from us a paperback copy of the Kondinin Group’s The Story of Wool.
Recognise me?
The above photo of Georgia Bain was originally shot to promote The Story of Wool book, shortly after it was published in 2010, and has been used on the Readers Photos’ page of Beyond the Bale for several years. Fast forward to today and the Bain family of Stockyard Hill in the western districts of Victoria has sent in the photo below of Georgia, now 21 – and still learning about wool! “We always get a smile on our face when we turn to the back page of BTB and see our daughter, Georgia, as the face of Readers’ Photos,” the family said.
Sentry duty
Ram lambs from Connewarran Merino Stud at Mortlake in Victoria's Southwest take a moment to survey their surrounds, which they share with a flourishing abundance of wildlife. Connewarran is a thriving Merino wool-growing property built by Richard and Jenny Weatherly and now the next generation, Hamish and Eli Weatherly, on respect for the land and its natural inhabitants.
I’ve got your back, mum!
Jaz Hobbs of Bendemeer in the New England region of NSW wool classing in her shed last year, with daughter Reigny on her back and son Archie “helping out”. Jazmine says, “I’m glad I have images like this to share what it looks like to raise children while being responsible for animals and a business, and showcase what many women do every day in rural Australia.” Thanks for tagging this and other photos #beyondthebale on Instagram, @jazhobbs.
Next generation
The grandson of farmers Martin and Debra Carroll of Kulikup near Boyup Brook in the South West of Western Australia being shown the ropes in the yards.
Calling all woolgrowers with a flair for content creation
AWI’s marketing arm, The Woolmark Company, is seeking expressions of interest from Australian woolgrowers who are keen to collaborate with the company in showcasing on social media how they are stewards of the land and their love for their flock.
With consumers across the world increasingly interested in learning about the source of the fibre in their clothing, The Woolmark Company is on a mission to demonstrate the incredible work Australian woolgrowers undertake on their properties and connect the farm-to-fashion storyline.
The Woolmark Company’s social media channels on which content might be posted during the collaboration include Instagram, Facebook and TikTok.
Register your interest now by emailing marketing@wool.com
This article appeared in the December 2023 edition of AWI’s Beyond the Bale magazine. Reproduction of the article is encouraged.
