Campaign for Wool promotion in the UK
The Campaign for Wool’s Wool Weeks in the UK returned this year to promote the natural and sustainable benefits of the fibre to consumers, and like last year continued for all of October.
The Campaign for Wool’s Wool Weeks in the UK returned this year to promote the natural and sustainable benefits of the fibre to consumers, and like last year continued for all of October.
The Campaign for Wool, initiated by the then HRH The Prince of Wales in 2010, continues to raise awareness amongst consumers about the unique, natural, renewable and biodegradable benefits offered by the fibre. HM King Charles III continues as the Patron of the Campaign.
Since its inception, the Campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses – from luxurious fine Merino wool apparel through to beautiful hardwearing interior products for the home.
Each year, the Campaign for Wool uses Wool Weeks to amplify wool’s eco and environmental messages, collections, product launches, events and activities from brands, retailers and crafters.
More information: www.campaignforwool.com
SNIPPETS FROM WOOL WEEKS UK
Wool Weeks/Month launch on Savile Row
Wool products – from knitwear to bedding, from crafting yarn to carpets – sourced from Campaign for Wool supporters were on show at No 5 Savile Row in London. The tailors along the Row created a ‘path’ to the event space with their creatively styled windows.
Marks & Spencer’s archive reimagined
Marks & Spencer showcased an M&S Originals wool edit, featuring key wool separates from its Autumn/Winter collection. The iconic British high street brand has reworked some of its classic styles with new fabrications from Abraham Moon & Sons and Alfred Brown.
Brora’s Campaign for Wool jumper
UK slow fashion brand Brora held a jumper design competition for students at the University of Dundee. The winning student Grace Atkinson designed this 100% pure new wool jumper inspired by the Scottish Highlands, which is available to buy from Brora.
Wallace Sewell wool filled cushion inserts
UK textile design company Wallace Sewell recently made the switch to fill its Merino lambswool cushions with wool rather than feathers. The brand has had a great response from customers who recognise that wool is more sustainable and is naturally hypoallergenic.
This article appeared in the December 2022 edition of AWI’s Beyond the Bale magazine. Reproduction of the article is encouraged.
