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Australian Wool Innovation Chairman Jock Laurie has announced the appointment of John Roberts as Chief Executive Officer.

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Australian Wool Innovation Chairman Jock Laurie has announced the appointment of John Roberts as Chief Executive Officer.

The decision follows a selection process conducted by international executive recruitment firm Heidrick and Struggles.

Mr Roberts had been acting in the role since October 2021.

AWI Chairman Jock Laurie says Mr Roberts is a wool industry leader with extensive experience in Australia and three years working in China. 

“John has in depth knowledge of the key players throughout the industry from the farm gate to the fashion catwalk. 

He has a big job to do in addressing many issues on behalf of Australia’s woolgrowers including tackling the shortage of shearers plus keeping Australian wool as the world’s premium natural fibre”.

Mr Roberts, who stems from a wool-producing family at Binalong in southern NSW, has worked in a wide range of roles at AWI including managing international offices and being the company’s Chief Operating Officer. He has also worked in private agribusiness companies, including as a wool buyer, trader and processor.

Mr Roberts said he was pleased to be named as the CEO.

“It is an enormous privilege and brings with it great responsibility to deliver programs here in Australia and around the world that help make Australian woolgrowing more profitable and sustainable”.


Contact: Kevin Wilde kevin.wilde@wool.com 0436 031 277