Volvo Cars’ new Woolmark-certified interiors

Since it was founded in 1927, Volvo has grown to be one of the most respected car brands in the world with sales now in more than 100 countries. Last year, Volvo Cars introduced Woolmark-certified wool blend fabric into several of its models.

Swedish car manufacturer Volvo Cars has always been well known for its focus on the safety of its cars’ drivers and passengers. More recently, the company has added the safety of the planet to its guiding principles with a strong commitment to sustainability. Volvo Cars aims for all its new cars to be fully electric by 2030 and for the company itself to become a circular business and climate-neutral by 2040.

The Woolmark-certified interior of the Volvo XC90 showing the seat cover carrying the Wool Blend Performance label, having been certified for quality according to The Woolmark Company’s strict assessment criteria.

This commitment to sustainability extends to the interior of its cars. In 2020, Volvo Cars introduced the option of tailored wool blend upholstery into several of its models and has continued to expand its use of the fabric, including in the EX90, Volvo Cars’ new fully electric SUV. Volvo Cars states that the upholstery represents a “respectful connection to natural materials.”

The interior of the Volvo XC60 with its woolmark-certified wool blend fabric.

"At Volvo Cars, we take customer well-being as a design starting point. Introducing Woolmark-certified wool blend fabric into our car line-up is an important step in our journey to redefine automotive luxury."

-- Cecilia Stark, Senior Design Manager, Volvo Cars

The whole supply chain of the upholstery is Woolmark-certified and the company itself last year became a Woolmark licensee and introduced the Wool Blend Performance label prominently on its seat covers.

As well as its well-known eco-credentials, wool provides the upholstery with performance benefits, such as comfort and breathability, for the driver and passengers. In winter, the seating will not feel cold – and in summer, it will not get too hot.