Woolmark Celebrates 60 Years of Excellence and Innovation
Woolmark proudly celebrates its 60th anniversary, marking six decades of unparalleled dedication to quality and innovation in the wool industry.
Established in 1964, the iconic Woolmark logo was introduced to help consumers easily identify superior woollen garments during a time when synthetic fibres were flooding the market post-World War II.
The Woolmark logo is one of the world’s most respected brands, recognized globally for its unique graphic design, has been hailed as one of the best logos of all time. Over the past 60 years, it has grown to become a symbol of quality and prestige, certifying over 5 billion products worldwide.
Throughout its illustrious history, Woolmark has forged iconic partnerships with some of the world's most renowned brands. From luxury fashion houses such as Vivienne Westwood, Armani and Karl Lagerfeld, to sports giants like Manchester United and adidas, and contemporary labels like Jacquemus, the Woolmark logo has graced products across the fashion and textile spectrum.
The Woolmark logo is owned by Australian woolgrowers and managed by Australian Wool Innovation (AWI).
"As we celebrate this milestone, we remain commited to the core values of the Woolmark brand – quality, innovation and respect for the environment which are very much aligned to the desires of contemporary consumers looking for a new idea of luxury which is both authentic and eco-conscious,” said John Roberts, CEO of Australian Wool Innovation.
The Woolmark Company which is AWI’s marketing arm has consistently driven the wool industry forward through significant innovations. These include the development of wind and water-resistant wool fabric, wool sneakers, and wool faux fur. Additionally, the company's unwavering commitment to nurturing young talent is evident through its numerous support programs such as the International Woolmark Prize, Woolmark Performance Challenge, and the Woolmark Learning Centre. These initiatives not only advance wool technology but also inspire the next generation of designers and industry leaders.
For more information, please visit Woolmark.com
Images available for download here.
About Woolmark: Woolmark is the global authority on wool. Through its extensive research, development, and marketing initiatives, Woolmark works to educate and inspire the textile and fashion industries to choose wool. The Woolmark logo is a quality assurance symbol, providing consumers with an easy way to identify superior wool products.
