Welcome to Australian Wool Innovation, a hub for the woolgrowers of Australia.
Not a woolgrower? Looking for information about wool products, wool care or wool processing?
The Woolmark Company is the global authority on wool. Visit Woolmark.com instead.
The Yarn Podcast
Marketing wool during COVID
Episode 165 - February 11, 2021
Despite significant challenges, wool marketing has adapted during the global pandemic with strong results.
Hear how Woolmark has partnered with effective channels to get the messages of versatility and modernity to a more discerning consumer.