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AWEX EMI 1134 -18
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Sportscraft and wool

Episode 231 - October 14, 2022

As the very first Australian Woolmark licensee and selling quality woollen garments since 1914, Sportscraft holds a special place in the Australian retail landscape. What trends are appearing for wool consumption? What do people want from wool? Hear what this iconic retailer has to say about the future of wool and the people that ultimately buy it.