Welcome to Australian Wool Innovation, a hub for the woolgrowers of Australia.
Not a woolgrower? Looking for information about wool products, wool care or wool processing?
The Woolmark Company is the global authority on wool. Visit Woolmark.com instead.
The Yarn Podcast
Simply Merino
Episode 245 - April 12, 2023
Canadian company Simply Merino consciously uses Australian Merino for their everyday outdoor wear. Recently they came to Australia and stayed on a farm that sold wool into their products that continue to enjoy strong and sustainable growth in demand.